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Wednesday, September 02, 2009

The Internet technologies is the most alluring channel nowadays, but in business-to-business commerce electronic links have opened up many opportunities to study and to reach customers through the new level of convenience and location. Tracking and analytics tools allow to track real business performance and buying patterns from all sort of targeted market and prospects.

Online Analytics has been recognized as being useful in the development of strategic planning. The formulation of business strategy requires information that is from external sources, and requires support for decision-makers through a system, which allows the testing of different options. For example, strategic intelligence systems which are used to gather information about suppliers, clients and rivals. This tool has been created for the analysis of marketing strategies.

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