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Pay Per Click Advertisement  

Friday, March 28, 2008



The Pay Per Click Ads or PPC Ads is a form of Online Advertisement where advertisers only pay when a user clicks on an ad to visit the advertiser's website, sales page or landing page. These ads are also well-known as "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.

PPC advertising is one of the most cost-effective solutions for businesses wishing to improve their conversion rate and to obtain maximum Return On Investment.

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